Thursday, 12 July 2012

when fashion meets sport

Sportswear is about functionality and performance. Fashion is about appearance and visual aesthetic [on the whole - we could debate the idea of the silhouette and fashion as construction but lets leave that for another time]. So when you combine the two what do you get? You get Stella Mccartney for Adidas and an Olympic 2012 kit with a bit of a fashion feeling. 

Stella Mccartney is arguably one of the best British designers around and her collaborations with Adidas made her the perfect candidate for kit designer. With a blue tonal union jack flag and highlights of red, the kit kinda exudes the sensible and classic British style.

I know this is old news, but with Olympic fever taking hold and I wanted to do some posts with reference to the homeland. And while I love the kit, I am not such a fan of the super photo-shopped images - Jessica Ennis has a bit of a plastic face going on which is not a good look!


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