Friday 2 April 2010

..........ERDEM



While most of us have been busy battling with torrential rain and some gusty winds, attempting to make morning decisions like what is the appropriate jacket, is and umbrella worth the fight and what shoes will keep feet warmest and driest, ERDEM has been busy winning the BFC/VOGUE Designer Fashion Fund award. 


With 8 extremely talented and hotly tipped candidates announced back in January, the competition was always going to be fierce. But yesterday it was announced that ERDEM was the deserved winner of the award, which was conceived as a key initiative to celebrate the 25th anniversary of London Fashion Week, and to participate in the legacy program to enhance and assist the continued reputation of London's fashion talent's. 


The prize includes £200,000 and access to top level mentors within the business. To help ERDEM develop his business further the BFC will develop a unique and specific program to assist him reach his business goals over the next 12 months, while the supportive network which he builds throughout the program will provide him with the support system required to make the transition between creative design business and global fashion brand. 


His collections are a constant visual treat with their wonderful design structure and attention to detail, strong silhouettes which manage to maintain a fun and feminine feel with the use of colour and print. 


A definite face of the fashion future. I'm just waiting for british summertime to kick in before i do florals and bare legs. 


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