Saturday, 27 February 2010

LONDON fashion week favourites.

So I didn't experience the glory of garments up close and personal at said LONDON FASHION WEEK, however with live screenings galore I had a front row seat for all the fashion action! Favourite is a strong and selective word which seems to invoke the idea that the leftover pickings were not like-able. Implausible surely that London has nothing but fantastic fashion to offer up in its contemporary, classic and edgy nature. Contradictory words I know, but somehow London's host of fashion frontiers seem to effortlessly [although having worked with a British designer before I know it certainly is not effort-LESS!] combine contemporary edge and classic style season after season [the debate of the classical will follow later]. So without further ado, I have compiled my favourites from London Fashion Week 2010.

Newbie to the London Fashion circuit was HAKAAN who wowed the crowds with his debut collection.  His collection had a futuristic feel with a classic edge; real attention to detail had been paid to tailored pieces and an eclectic use of leather, fur, lace and mesh really tantalised those fashion taste-buds.  


Fresh from winning the first prize at the "Young Fashion Designers Contest" which was organised by the Instabul Textile and Apparel Exporter Association, HAKAAN is a name to remember. His gorgeous collection combines textures and  exquisite detailing with strong shapes creating a sense of femininity and power in equal measure. 

BODYAMR produced a collection with a feeling of luxury with classic cuts and bold, solid colours. Simple and wearable but far from boring.  


sass & bide always offer fantastically feminine garments with stunning detail and oh so subtle masculine touches with tailoring. Inspired by "perfectly placed chaos" for their AW/10 collection, striking aztec style prints and embroidery on a background of cream, black, grey and gold, with feathers, leather and lace, the ladies have combined clashing components for a wonderful outcome of ladylike glam with a modern edge 

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