Sunday, 11 March 2012

coffee makes the world go round

Starbucks have long had a strong brand image; like any other international company, you know instantly your looking at a Starbucks rather than any other coffee chain. But in Amsterdam, the global coffee provider has changed tactics slightly. 

The new store, which opened this week has a sustainable and recycled feel to it, with a creative edge to compete with the other coffee stores in the area. Its a completely different style of Starbucks than what I have experienced in the past, but the neutral colours and calm, quirky spaces look inviting and relaxing. 

image source

You can see more pictures of the new Starbucks store and read more about the new concepts Starbucks are implementing in Amsterdam, here. 

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