Saturday, 10 March 2012

2012 is the year for action.

A video full of emotion, its hard to deny the impact it has when you watch it. The non-profit San Diego based organisation, Invisible Children Inc, has launched and extensive campaign of unusual motives; they are trying to make Joseph Kony, the leader of LRA, a militia movement that has caused unrest, anxiety, terror and death in Uganda.

Using social media and people power, Invisible Children want to showcase Joseph Kony to the world and give him celebrity status, in an effort to bring some weight to their mission of empowering the people of Uganda by showing the United States government that this is an important international issue which needs to be addressed.

The LRA or Lords Resistance Army kills, kidnaps, tortures and mutilates its victims. It abducts children, to be used as child soldiers or sex slaves. And its estimated around 400, 000 people have been displaced from their homes due to the terrorism inflicted on them by Joseph Kony's army. The whole situation is just astonishing; when you think about the awful situations these people are facing on a daily basis, it puts all your complaints and moans in perspective. Even more astonishing is the fact that this man is still out there, free to take away the freedom of the next generation of young people.

The Invisible Children organisation are now working tirelessly to get the message out there and to put pressure on the US Government and international community at large, to take action. The primary goal is to get people talking. If people are talking all over the world, governments must take notice.

While the organisation has been criticised for its approach and accused of sort of jumping in at the deep end, its obvious the message is going out there; since the 29 minute documentary was released on 5th march, its had over 63, 500, 000 views on youtube.

Its a video that has a strong message and I would thoroughly recommend you take 29 minutes out of your day to watch it. Whatever your opinion on the work of Invisible Children, there is a situation that should be addressed in someway and you may just be able to help.




Check out the Invisible Children website here. 

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