The power of a John Lewis Advert

John Lewis is one of those Great British institutions that reminds me of saturday mornings with my mum. It was probably my mum's favourite place (well alongside M&S of course) because for her, it was a one stop shop. Whether it was a birthday card, school tights, a new jumper, a face cream, a tv remote or a tie for my dad, John Lewis was the place to go. And the fact that she could pick up milk, bread and some other weekend necessity while we were at it was the icing on the cake.

John Lewis in England is like nothing else. Ok so its the middle class playground, but when it comes to service and quality, you cant fault it. Which brings me on to their adverts. Another area that you can't fault them on. 

The brains behind the John lewis adverts is one very clever person. It's almost fair to say the adverts are more like short films, with the story line narrated throughout and such a strong attention to detail. While the story is important, how they play out the story and all the supplementay features of the advert are equally as vital; the choice of soundtrack, the angles shot at, the actors and actresses and the most important thing....the style. The style is continuous from advert to advert so much so that you know instantly what store your watching.

But for me, its the emotions John Lewis always tap into and portray through their stories. Such a strong feeling of warmth, family values, care, compassion and happiness just resonate from the screen in such a way that I always feel a little release of awwwwwww at the end.