Saturday, 11 December 2010

dress me up.

Herve Leger 2011 Pre Fall Collection
Pictures from
Founded in 1985, Herve Leger was the first French couturier to be absorbed by an American designer; overtaken by the BCBG Max Azria Group in 1998. Reinterpreted in 2007, Max Azria relaunched Herve Leger under his own designs, a move which saw success with international style icons quickly adopting the brands new image.

"Capturing the allure of the modern, powerful woman with its exclusive couture and dynamic ready-to-wear collections, Herve Leger by Max Azria has formulated a signature style with the "bandage dress". A brand with great intuition for the female form, the brand continues to construct collections which sculpt and enhance a women's silhouette. While each collections engages with contemporary dressing and the modern woman, the heritage of the couture house remains.

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