the fashion olympics

With olympics fever ramping up in London, obviously brands are clambering over each other to get British athletes fronting their product. The girls were the first to be snapped up with Jessica Ennis as the new face of Olay Essentials, Jessica Pendleton fronting Pantene's Smooth and Sleek range while Kerri-Ann Payne is the new face of Max Factor false lash effect mascara.

But its not the girls having a go in the fashion and beauty world. The men are participating with equal force for the new Dunhill Voice campaign for Spring 2012. With rower Sir Matthew Pincent, gymnast Louis Smith and sailer Iain Percy all donning quintessentially English attire for the campaign. Its a far cry from lycra and sweat thats for sure, but the men scrub up well especially in these stunning black and white images shot by David Sims.

Images from Yahoo lifestyle

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