Starbucks have long had a strong brand image; like any other international company, you know instantly your looking at a Starbucks rather than any other coffee chain. But in Amsterdam, the global coffee provider has changed tactics slightly.
The new store, which opened this week has a sustainable and recycled feel to it, with a creative edge to compete with the other coffee stores in the area. Its a completely different style of Starbucks than what I have experienced in the past, but the neutral colours and calm, quirky spaces look inviting and relaxing.
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You can see more pictures of the new Starbucks store and read more about the new concepts Starbucks are implementing in Amsterdam, here.
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